Plates London, a Plant-Based Restaurant and Food Studio.
I am currently the Social Media and Marketing Executive at Plates London, a Plant-Based Restaurant and Food Studio based in East London.
In my role, I am responsible for all content planning, content creation, and strategic messaging for the social media arm of the brand. I report to the co-founder and brand lead of Plates, who approves my messaging plans and content ideas for execution.
The main dish of our August 2022 menu. “Barbecued Kalibos cabbage, confit lions mane mushroom, teriyaki lentil tempeh, sweet & sour plum, red wine sauce.”
Photographed and edited in Adobe Lightroom by me.
Notable Achievements
In the 8 months, I’ve been with the brand, Plates London’s Instagram has gained over 1,500 followers (14.7k to now having 16.5k) and we’ve had an average engagement rate of 1.33%. Our reach on Instagram has been growing steadily since I started in June of 2022.
As a small business, exposure is everything to us. This is why I’ve also prioritised working with London food influencers to help expand our reach and our brand’s presence in the London food scene. I’ve worked with a range of influencers, such as @littlelondonvegan (141 k), @foodie_lilly (11.1 k), @issythevegan (24.7 k) and more that are in the works for 2023.
I’ve also worked with the press this year in order to secure placements in various publications since 2022. This year we were featured in The Independent, The Modern House, An Opinionated Guide to Vegan London, and CSP Times.
An Opinionated Guide to Vegan London vol 2
The thing I was most pleased with in 2022, was our Christmas photoshoot. I served as creative director and stylist for the shoot. I oversaw the whole project from start to finish and ensured the image was on brand but also a step up from our past photography on our social media page. I absolutely love how the images came out, and think they modernised the photography of the brand in a necessary way in order to promote the Christmas menu to our audience and increase bookings. This menu did exceptionally well and we we’re nearly fully booked for all of December.
Screenshots from our Instagram feed of images from our Christmas photoshoot. Photos by Eris Huang. Food styling, prop styling, and creative direction by me.